While Big E’s tenure as WWE Champion recently ended after 110 days, McIntyre held the title for a combined 300 days in 2020 and 2021. Both men still regularly appear on WWE television, but they no longer feature in the main-event picture.
Russo, WWE’s former head writer, spoke to Sportskeeda Wrestling’s Dr. Chris Featherstone about Big E and McIntyre’s inconsistent booking. He thinks the two superstars deserve to be presented in a strong manner even when they do not hold a top title:
In the video above, Russo explains why WWE should use the same approach as two decades ago to improve the current-day product.
Vince Russo compares Big E and Drew McIntyre’s WWE booking to Steve Austin
In the late 1990s, Vince Russo used to pitch creative ideas to Vince McMahon and dozens of WWE Superstars, including Steve Austin.
The former WWE writer recalled how he used to capitalize on Austin’s momentum by booking him in weekly storylines that fans wanted to see:
In Big E and McIntyre’s cases, Russo believes WWE has failed to keep the two men “red hot” after their title losses. By contrast, in the Attitude Era, he would have still created interesting storylines for Austin even when he was not involved in the title scene.
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